Bellator Struggling to Sell Tickets to First PPV Event
Bellator made waves earlier this year when they announced their first PPV event headlined by Rampage Jackson and Tito Ortiz. Unfortunately though, it appears the event may not meet expectations when it comes to selling tickets.
On Friday, John Morgan of MMAjunkie reported that BFC had only sold approximately 1,700 tickets with another two thousand on consignment. Seeing that the arena they will be in seats 13,000, it is unlikely that Bellator sell ten thousand tickets in the three weeks remaining leading to the fight. This is not only a disappointment that the event will not be sold out, but the fact that they have sold less than 1/3 the capacity of the arena is a major issue. One that means Bellator may lose money putting on the event, especially if the PPV buy numbers match the ticket sales.
Dana White made comments last month saying that Bellator had “no value”, a claim that Bellator CEO Bjorn Rebney fired back at. It does appear, though, that Bellator is an organization that is spiraling downward. They have received lots of flack for the mishandling of fighters like Eddie Alvarez, their hardly-watched reality show ‘Fight Master’, and their struggling Tito vs. Rampage PPV event.
Whether Zuffa adds BFC to the hit list of bought-out organizations or just decides to let them sink on their own, it seems Bellator needs a extreme change in direction if they plan to stay viable for the years going forward.